Ranking and advertising disclosure

Last updated 25 October 2026

We want it to be obvious what’s paid and what isn’t, in line with the ACCC’s guidance on online reviews and paid rankings.

• Parents never pay.
• Featured placements are paid. They’re labelled “Featured · paid placement” and shown separately from the ranked list.
• Founding Partners (paid) get priority in Get matched. If none of a parent’s top three matches is a Partner but a Partner fits the same filters within the top ten, the Partner takes third place and is labelled “Founding Partner (paid priority)” in the shortlist email. Partners are labelled paid wherever they appear in featured slots.
• Rankings are never paid. They follow the formula on How we rank.
• Top-rated pages show no paid placements.
• Ads. Some journal articles may show ads from Google, labelled “Advertisement”. Ads never appear on listing or search pages.
• No commissions. We don’t take a cut of what you pay a consultant.